I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
Douglas Burr points us to this amazing video called I am a craft brewer, a collaborative video representing the camaraderie, character and integrity of the American Craft Brewing movement. Created by Greg Koch, CEO of the Stone Brewing Co. with Chris and Jared of Redtail Med...
I've enjoyed an incredible four days in the Dominican Republic, learning a great deal about new media in this quickly developing economy.
Brand Journalism | Case Studies | Facebook | Marketing | Social Media | Twitter | YouTube
Early today I had an opportunity to visit the Wellington headquarters of the New Zealand Rugby Union (NZRU), at the invitation of David Barton-Ginger who serves as the online manager. The New Zealand Rugby Union is the governing body of rugby in New Zealand, administering al...
I'm now in my 40s. Thinking back to when I was in my 20s, what I recall about personal branding was basically this: Don't get noticeably drunk in public, carry business cards at all times (this was pre-Twitter after all), and wear a suit and tie to work (my first few jobs we...
I'm often asked: "How do I market a commodity." My answer is predictable to those of you who read this blog: Create a world wide rave and people will share your ideas and tell your stories. Yes, even if you market a commodity.
A fascinating convergence is upon us right now bringing a perfect opportunity for open-minded journalists.
Here is the second installment of my three part video series Riding the Rave. My friends Tim Washer, Scott Teems, and I put together the three part video series to show the absurdity of working with others.
On Wednesday I delivered a presentation at the United States Air Force World Wide Public Affairs Professional Development Conference. The Worldwide as they call it, is a chance for everyone who works in public affairs (PA) to get together to share ideas and learn what others...
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
