I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
My friend Jim Stewart just posted on the idea of a Social Media Administrator. Jim’s idea is that there is a need for this new role, much like in the late 1980s we developed the need for a System Administrator (Information Technology department people responsible for compute...
I’ve been a fan of Adrian Neylan’s "cab blog" for the past four years and I even included it as an example in my book The New Rules of Marketing & PR. Adrian works the late shift, driving a cab in Sydney, Australia from 5:00 PM to 3:00 AM. After most shifts, Adrian write...
I'm amazed when someone writes a terrific blog or has a great Twitter feed (or a presence on some other social networking site) but fails to say who they are. Don't they want to stand out from the crowd?
It's always interesting to see when superstars emerge out of existing brands. And it is fascinating to watch when they choose to leave for something new.
Colin Warwick, Signal Integrity Product Manager in the EDA Design & Simulation Software division of Agilent Technologies, is responsible for marketing software to help engineers overcome limitations in high speed digital connections. As he was working on his marketing pl...
I wish I had a buck for every time somebody who works in the financial markets said something like this to me: "We can't get into social media, blogs, Twitter, and the like because of the regulations in our industry."
In September 2007 I wrote a post Advertising agency websites: Digital masturbation that is one of my most popular posts and still, two years later, is the number one hit on Google for the phrase advertising agency websites. (In case you were wondering, that post is also numb...
Today, the "New GM" emerged from bankruptcy. The re: invention process has been swift.
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
