I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
It's always interesting to see when superstars emerge out of existing brands. And it is fascinating to watch when they choose to leave for something new.
Colin Warwick, Signal Integrity Product Manager in the EDA Design & Simulation Software division of Agilent Technologies, is responsible for marketing software to help engineers overcome limitations in high speed digital connections. As he was working on his marketing pl...
I wish I had a buck for every time somebody who works in the financial markets said something like this to me: "We can't get into social media, blogs, Twitter, and the like because of the regulations in our industry."
In September 2007 I wrote a post Advertising agency websites: Digital masturbation that is one of my most popular posts and still, two years later, is the number one hit on Google for the phrase advertising agency websites. (In case you were wondering, that post is also numb...
Today, the "New GM" emerged from bankruptcy. The re: invention process has been swift.
When an explosion at the Imperial Sugar Company (ISC) sugar refinery at Port Wentworth, near Savannah, GA, occurred in February 2008, fires burned for nearly two weeks.
I had an opportunity to connect with Chip McDermott, founder of ZeroTrash who I originally met at the Inbound Marketing Summit in San Francisco. I haver become fascinated with the online grassroots movement Chip started that's gathering momentum and is now instrumental in ri...
This is a long post detailing my analysis of 12 speakers bureau websites. While it will be of tremendous interest to people who work at speakers bureaus (particularly the ones I profiled), this analysis should also be valuable to any B2B marketers in a service business.
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
