I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
A decade ago I left a nice, safe corporate career to find my art and discover my true self. It was scary. I didn't know where the journey would lead nor if I could make a living by my own wits. Seth Godin's The Icarus Deception: How High Will You Fly? is an ambitious work th...
Getting positive attention for your business via mainstream media is great! That's why organizations spend so much money on PR agencies and staffers.
This morning, Seth Godin announced his newest book The Icarus Deception and a fascinating Kickstarter Project to fund it.
Last June, Harry Potter author J.K. Rowling launched Pottermore, a fan site that was initially launched as a private beta. I wrote about it here Pottermore, Apple and "the secret will soon be revealed" form of real-time marketing. I managed to get a beta login, so I'm a regi...
I'm a big Neil deGrasse Tyson fanboy.
In Tokyo's Roppongi entertainment district you find several hundred bars within walking distance of the subway station. Yet only a few are visible from the main street; the vast majority are tucked away on the upper floors of back-street buildings. To differentiate, many cat...
This week, the new paperback edition of Real-Time Marketing & PR: How to Instantly Engage Your Market, Connect with Customers, and Create Products that Grow Your Business Now is out.
Today, the Japanese language version of Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History was published.
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
