I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
I spent most of my career in B2B marketing, although for four years I was in B2B sales. So I've seen both sides.
I'm a huge fan of Creative Commons, a nonprofit organization that makes it easy for people to both share and build upon the work of others.
Joe Chernov emailed me: "My question to you is this: how are you SO prolific? Where do all of your ideas come from?"
Our secret is out.
In May, I wrote about the Boeing site revamp in a post called The Plane Truth: Brand journalism and the new Boeing site.
Last year, I was in Melbourne, Australia delivering a Social Media Masterclass and participating in a few Tweetups. I met James Duthie and we got to talking about Automaker websites around the world and how most of them are just big TV-like advertising sites.
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The conference as we used to know it was very stiff, structured and didactic.
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
