I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
UPDATE March 26, 2013: In what I believe is a really stupid move, at some point Air New Zealand made the video I talk about in this post private. Too bad. It had more than a million YouTube views and was serving as excellent marketing for the company.
Had a great weekend with my family at Lollapalooza in early August. We saw a bunch of bands, including Arcade Fire, Jimmy Cliff, Balkan Beat Box, Drive-By-Truckers, Devo, Gogol Bordello, Spoon, Green Day, Blitzen Trapper, Freightened Rabbit, and The National (to name a few).
I spent most of my career in B2B marketing, although for four years I was in B2B sales. So I've seen both sides.
I'm a huge fan of Creative Commons, a nonprofit organization that makes it easy for people to both share and build upon the work of others.
Joe Chernov emailed me: "My question to you is this: how are you SO prolific? Where do all of your ideas come from?"
Our secret is out.
In May, I wrote about the Boeing site revamp in a post called The Plane Truth: Brand journalism and the new Boeing site.
Last year, I was in Melbourne, Australia delivering a Social Media Masterclass and participating in a few Tweetups. I met James Duthie and we got to talking about Automaker websites around the world and how most of them are just big TV-like advertising sites.
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
