I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
An interesting aspect of real time marketing & PR is how organizations work towards an event happening at a fixed, known time. Here in America, for example, we’re in the thick of the midterm elections happening on Tuesday November 2. I like the approach of HeadCount, a n...
Creating content for buyer personas is essential to good marketing. Rather than creating gobbledygook-laden drivel about products and services, creating information for your buyers makes it important for them. A buyer persona is distinct group potential customers, an archety...
Many people obsess over getting legal release forms signed prior to posting a video interview online.
When I get pushback from Corporate Communications teams about employees on blogs, forums, and social networks, it’s usually because the professional communicators are scared silly about hundreds or thousands of people in a company "speaking on behalf of the company." The PR ...
Here in the United States, there has been 15-year trend to so-called business casual clothing in the workplace.
As most of the connected world knows, Paris Hilton was arrested with her boyfriend on August 27, he on misdemeanor DUI charges, she on felony drug possession charges.
September is National Campus Safety Awareness Month. And this week millions of college students in North America will move into their dorms or apartments for the new academic year.
I was delighted when Monster reached out to my publisher John Wiley & Sons to request an excerpt of my book Marketing Lessons from the Grateful Dead which I wrote with Brian Halligan and that came out a few weeks ago.
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
