I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
Last night the big man from the Boston Celtics, Shaquille O'Neal, was on David Letterman's talk show.
With the New Year comes an opportunity to transform your business. This is especially true if you run a small business or are a sole proprietor.
Last week I delivered a talk for 150 in Fargo at the American Advertising Federation of North Dakota.
For years, I've been saying that to create great Web content, you need to always be thinking: Nobody cares about my products and services except me and the others in my organization.
The second most common question I get at my talks is: "How do you find the time to do all this social media stuff?" People want to know how to find time to blog, tweet, produce videos, and create valuable online content.
UPDATE December 4, 2010 - I've been contacted via Twitter by people who created the Purell video including producer / director Stephen Reedy. It turns out they do not have anything to do with the company. I'm attempting to learn more. +++++++++++++++++++++++
This week, I'll be meeting with Shigesato Itoi, an influential Japanese futurist. Itoi-san is a popular blogger, video game creator (Nintendo Earthbound series), copywriter (he thought up the name Game Boy), & television personality.
I've just released my own free David Meerman Scott iPhone and iPad applications. Check it out and let me now what you think. (Note that it takes a few moments to load the first time.)
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
