I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
Last week I delivered a talk at the Text 100 Digital Rising event in Port Dickson, Malaysia. I connected with Ben Edwards, VP Digital Strategy and Development at IBM who was also speaking at the event. I’ve known Ben since his days at the Economist – we were both based in To...
UPDATE November 2, 2010 - Partly as a result of the buzz generated by this ebook release yesterday morning, over the past 24 hours, my new book Real-Time Marketing & PR has ranked between #6 and #22 overall of all the millions of books books sold by Amazon.com. Thank you...
An interesting aspect of real time marketing & PR is how organizations work towards an event happening at a fixed, known time. Here in America, for example, we’re in the thick of the midterm elections happening on Tuesday November 2. I like the approach of HeadCount, a n...
Creating content for buyer personas is essential to good marketing. Rather than creating gobbledygook-laden drivel about products and services, creating information for your buyers makes it important for them. A buyer persona is distinct group potential customers, an archety...
Many people obsess over getting legal release forms signed prior to posting a video interview online.
When I get pushback from Corporate Communications teams about employees on blogs, forums, and social networks, it’s usually because the professional communicators are scared silly about hundreds or thousands of people in a company "speaking on behalf of the company." The PR ...
Here in the United States, there has been 15-year trend to so-called business casual clothing in the workplace.
As most of the connected world knows, Paris Hilton was arrested with her boyfriend on August 27, he on misdemeanor DUI charges, she on felony drug possession charges.
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
