I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
A great way to get your organization noticed is to share an interesting experience with "citizen journalists" and let them tell your story. (Citizen journalists include bloggers, podcasters, video-bloggers, people active on Twitter, and the like).
What was once a predictable twenty-four-hour news cycle driven by the evening television news broadcasts and daily newspaper production deadlines is now an always-on, real-time, constantly evolving flow of news from thousands of mainstream sources.
UPDATE May 5, 2010 -- Less than two hours after I published this blog post, Boston Globe Reporter Don Aucoin found it and contacted me for comment on a story he was in the process of researching and writing about the communications aspect of this emergency. That article Long...
Last week I delivered a keynote at the National Agri-Marketing Association annual conference. NAMA is the United States' largest association for professionals in marketing and agribusiness.
I frequently talk about the value of free content as way to reach buyers. If you are a regular reader you've seen this riff before.
Jim Sterne has written an outstanding book called Social Media Metrics: How to Measure and Optimize Your Marketing Investment which releases this week.
Brand Journalism is when any organization—B2B company, consumer product company, the military, nonprofits, government agencies, politicians, churches, rock bands, solo entrepreneurs—creates valuable information and shares it with the world. Brand Journalism is not a product ...
When important news affecting your organization breaks fast, sometimes the best way to connect with customers and the media is to quickly build a new Web site.
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
