I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
When I speak or write about successful marketing, I frequently use the word “stories” when I describe the content that people are eager to consume. With content creation, it’s important to think of stories rather than simple product pitches. People love to share stories! Pro...
Gosh, most webinars are dreadfully boring! The presenter drones on and on and we curse the moment we chose to tune in. Maybe we stay on because of the promise of some good information to come, but it is frustrating. It doesn’t have to be that bad! We can make webinars better...
When I first entered the workforce upon graduation from university, my Wall Street job meant that I wear a suit and tie with polished shoes every day. But gradually, over the several decades since, dress codes for men and women began to relax, first with casual Friday and la...
Gosh I love when somebody takes my ideas and runs with them (pun alert) to grow their business. I recently caught up with Rebekah (Bek) Keat of Team Sirius Tri Club to learn about how she uses online content and social media to reach beginner and weekend warrior triathletes ...
Last week I posted NOW Is The Time To Begin and several people reached out to me to say they would like to start a new project, but they don’t have enough time. That’s nonsense; we can all find the time to do what’s important. Whenever I hear people say they don’t have enoug...
Last week, I enjoyed presenting on New Marketing Mastery at the Tony Robbins Business Mastery event in Las Vegas. The energy in the room was remarkable! While everything shared from the stage by Tony and me and the other great speakers such as Scott Harris has potential for ...
I'm a huge fan of Creative Commons, a nonprofit organization that makes it easy for people to both share their original work with the world and build upon the work of others. My choice to license my newsjacking graphics under a CC license was absolutely essential to allow th...
Last week I posted about the value of free content vs putting a gate that requires an email address and other personal information to get the content. Many people commented about my strategy of totally free content on my post Really, Truly, Actually Free Content and on socia...
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
