I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
Over the past several months, in-person conferences have completely stopped all over the world. Just like sports, music, and theater, the pandemic has required that conferences and corporate events be canceled or postponed. Companies scrambling to fill the void means an expl...
When we can’t meet people in person, digital connection becomes way more important. I’ve been reflecting on the new seventh edition of The New Rules of Marketing and PR releasing in the middle of the pandemic. While I’m happy that my ideas may be helpful to many people as th...
Northern Lights? A beach with waves and the wind in a palm tree? Your logo? On a Zoom call? If you want to be taken seriously on Zoom, use a real background! Fake virtual backgrounds are cheesy.
We humans are hardwired to want to be part of a tribe. We’re social animals who feel safe and comfortable when we are together with like-minded people. However, our normal world has been radically altered because of the need to social distance during the pandemic.
While sheltering in place at my home near Boston, I wanted to share a few thoughts about the COVID-19 situation. Bottom line: We’re all in this together. Let’s be safe and let’s support each other!
Businesses that can gain the trust of their customers are poised to have incredible success.. Through my five years of research on fandom, I believe that putting the needs of customers above all else will help businesses build the trust necessary to win over consumers.
I love the Grateful Dead. My daughter loves Harry Potter. So, what does a baby boomer’s love for the Grateful Dead and a millennial’s love for Harry Potter have to do with marketing? Everything, it turns out.
How are you ensuring that your marketing builds brand awareness and positive ROI? Is it with analytics? Automation? The latest marketing software? If so, you need to think deeper.
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
