I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
I frequently talk about the value of free content as way to reach buyers. Offering valuable information at the moment that people are looking is a great way to showcase your expertise. But most “free” offers are not free at all.
The original version of this post on July 19, 2018, has been edited to highlight the power of fandom. Delivering excellent service is essential for businesses these days. Companies that form meaningful personal relationships with customers will stay ahead of the competition ...
Many people have asked me to sum up the ideas of my international bestseller The New Rules of Marketing and PR into just a few words.
Back in 2011, I visited Panama for the first time and it was a life changing adventure. Since then, I’ve been back every year. Not only that, I invested in an eco-preserve in order to protect over 10,000 acres of rainforest and I co-founded Geoversity and its annual conferen...
I frequently get emails and social media inquires from people who tell me that they’ve learned the ideas in The New Rules of Marketing and PR or one of my other books and are eager to implement the strategies and tactics, but somebody higher up in the organization says “no”....
We’ve all been getting a bunch of messages from the companies we do business with alerting us to the new privacy policy they’ve implemented as a result of the General Data Protection Regulation that goes into effect across the European Union on May 25.
These days, when a potential customer begins the buying journey, he or she usually wants to learn more about their sales representative and the first place they are likely to go is LinkedIn. What will they find?
I’ve been increasingly frustrated with the social networks I use regularly including Instagram, LinkedIn, and Facebook. The main issue is the damned algorithms aren’t showing me what I want to see anymore. At the same time, my social networking posts aren’t seen by as many p...
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
