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Best Practices (9)
The Latest from David Meerman Scott

New Rules of Marketing and PR | Buyer Persona | Marketing | Best Practices

Marketing Basics: Buyer Personas

January 7th, 2016|3 min read

Best Practices

Be Brave

December 31st, 2015|1 min read

Public Relations | Case Studies | Marketing | Media Relations | Online Media Room | Newsjacking | Best Practices

Showcase Your Experts to Generate Media Attention and Grow Business

November 23rd, 2015|5 min read

Buyer Persona | Case Studies | Marketing | Best Practices

Surprising Buyer Insights from Journey Mapping at The Co-operators Group

November 19th, 2015|4 min read

Buyer Persona | Case Studies | Marketing | Best Practices

How Buyer Personas Drives Marketing at the Co-operators Group

November 16th, 2015|3 min read

Marketing | Best Practices

The Value of Personal Communications

September 16th, 2015|1 min read

Marketing Lessons from the Grateful Dead | Case Studies | Music | Marketing | Best Practices

Make it Free: Fifty Years of Content Marketing Grateful Dead Style

July 2nd, 2015|3 min read

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Marketing Lessons from the Grateful Dead | Best Practices

Team Building Lessons from the Grateful Dead

June 29th, 2015|2 min read

New Rules of Marketing and PR | Marketing | Best Practices

The Best Time to Market a Product, Service, or Idea

June 24th, 2015|1 min read

Marketing the Moon | Public Relations | Case Studies | Real-Time Marketing & PR | Media Relations | Brand Journalism | Best Practices

Learning from Jack King: Visionary of Real-Time Content Marketing

June 15th, 2015|5 min read

Public Speaking | Personal branding | Best Practices

Still More Top Ten Tips for Incredibly Successful Public Speaking

May 21st, 2015|3 min read

Public Speaking | Case Studies | Real-Time Marketing & PR | Newsjacking | Best Practices

Deflategate Newsjacking Real-Time Strategy

May 13th, 2015|1 min read

New Rules of Marketing and PR | Case Studies | writing | Books | Best Practices

The Underwriting: A VC-Backed Novel Shows an Alternative Way to Launch a Product

May 6th, 2015|2 min read

New Rules of Marketing and PR | Case Studies | Brand Journalism | Best Practices

How Content Marketing Contributed to a Math Education Program’s Success

April 22nd, 2015|5 min read

Case Studies | Marketing | Brand Journalism | Best Practices

Hire a Journalist to Show your Products and Services in Action

March 27th, 2015|2 min read

Public Speaking | Marketing | Best Practices

Unleash the Power Within

March 11th, 2015|2 min read

Thought Leadership | Worst Practices | Case Studies | Best Practices

When Venture Capitalists Are Worth Much More Than Their Money

March 3rd, 2015|2 min read

Viral Marketing | Case Studies | Personal branding | writing | World Wide Rave | Books | Best Practices

From Rejected to a Blog to a NYT Bestselling Author to Walking the Red Carpet at the Oscars

February 23rd, 2015|7 min read

Case Studies | Personal branding | Music | Marketing | Best Practices

Marketing Lessons from Miley Cyrus on #SNL40

February 19th, 2015|3 min read