I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
I've spent nearly a year working on a video that captures what my keynote speech is like. It was surprisingly difficult for the right combination of large stage, great lighting, flawless sound, and multiple cameras all coming together. I have footage from more than a dozen e...
I have a small office in the Boston area. Ages ago when I lived in Tokyo I tried the home office thing and it just doesn't work for me — I need to separate work and home. Yesterday, I heard thumping outside the office door and when I went out to investigate, there was a Yell...
Recently I was checking out a bunch of people on Twitter who began to follow my updates @dmscott. When I went to @AFPAA I was surprised to see the Twitter ID belonged to the US Air Force. There were less than 200 people following the Air Force, indicating someone new to Twit...
Yesterday I sent out a tweet "Gobbledygook alert!!" pointing to the web site of Ossk Interactive, which has this gem on the homepage.
UPDATE 1: About 24 hours after this post, I was just contacted by a representative of the DMA and they are "working on the problem". So yes, they are monitoring blogs. I'll let you all know when I learn from the DMA that the problem has been resolved. Better yet, maybe someo...
In early 2008, Bozeman, MT based RightNow Technologies kicked off a project to rebuild the company Web site around buyer personas.
OK, regular readers of this blog know that I've offered a bunch of suggestions in the past few months for how to convince your boss to let you reduce the traditional marketing & PR that doesn’t work so well in an online world. The suggestions are ways to get them to allo...
UPDATE February 22, 2009
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
