I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
UPDATE 1: About 24 hours after this post, I was just contacted by a representative of the DMA and they are "working on the problem". So yes, they are monitoring blogs. I'll let you all know when I learn from the DMA that the problem has been resolved. Better yet, maybe someo...
In early 2008, Bozeman, MT based RightNow Technologies kicked off a project to rebuild the company Web site around buyer personas.
OK, regular readers of this blog know that I've offered a bunch of suggestions in the past few months for how to convince your boss to let you reduce the traditional marketing & PR that doesn’t work so well in an online world. The suggestions are ways to get them to allo...
UPDATE February 22, 2009
More and more, people tell me things like this: "David, I've tried everything. I've explained why I want to create information online to spread my company's ideas. I've done a top ten list on what my company can do in social media and presented to management. I've asked my b...
Regular readers of this blog know that one of the things that I discuss regularly is the big issue we all struggle with: How to convince the bosses, management, boards, sales teams, and other people within our organizations that we should be focused on new marketing.
On Monday I posted on something I’ve been thinking about for a long time: The New Rules of Marketing & PR also apply to the job search. In my post Downsized? Fired? Here are the new rules of finding a job I talked about how those looking for a new opportunity need to thi...
Company lost its funding. Outsourced. Caught in a merger. Downsized. Fired.
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
