I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
I speak at dozens of conferences a year all over the world. Since organizers usually book me many months in advance, I have some visibility into how they promote the events. It tends to be the same old methods: Send an email and a direct mail to everyone who attended last ye...
Lose Control of your Marketing! Why marketing ROI measures lead to failure
I received a press release via email a few days ago from a well-meaning PR person.
Several weeks ago in a blog post called The US Air Force: Armed with social media, I wrote about my interview with Capt. David Faggard, Chief of Emerging Technology at the Air Force Public Affairs Agency in the Pentagon. I spoke with Capt. Faggard about what he and his team ...
I'm a Twitter fan. My Twitter feed is an important way for me to communicate. And I've said many great things about Twitter at my keynotes, on this blog, and in my books.
Regular readers of this blog know that I am a fan of ebooks as a great way to deliver information. When I find one that I like that is in a new market, I love to share with you. Sometimes what people write ebooks about are downright surprising – that's often what makes them ...
I just love that my book The New Rules of Marketing & PR is used in many college and university classes. Frequently I’ll find references to the book on students' and professors' blogs and I often end up with students as my new Facebook friends or Twitter followers. What ...
The smart folks over at HubSpot released an interesting State of the Twittersphere report for Q4 2008.
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
