I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
In my new video, more than a year in the making, over 100 people from all seven continents contribute to show how people spread ideas and tell stories.
There are more than a hundred thousand books released in the English language each year. How the hell do you stand out? Well, you can follow the lead of Lisa Genova, who used social media to turn a self-published book into a NY Times bestseller.
Cisco solves my Valentine's gift quandary! Whew... just in time!
Do you remember the last time you called a toll-free number and were routed through phone-tree hell (“Press 4 for customer support. Press 5 for sales.”) and then had to wait on hold? How did that make you feel? Or consider the Web sites you’ve visited recently. How many were...
World Wide Rave (the book) is now at the printer and is scheduled to start shipping in late February.
Erin Weed, founder of Girls Fight Back!, uses her Web site, MySpace and Facebook groups, blog, and YouTube videos as a way to promote women's safety and self-defense issues.
Many people ask: "Is social media global?"
When I wrote The New Rules of Marketing & PR, I added the URLs of Web sites, blogs, podcasts, YouTube videos and other links at the bottom of the each page in case readers wanted to go to the sites I was discussing in the book. Many people commented that it was helpful, ...
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
