I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
Readers of this blog know that a great way to build buzz and generate interest in products and services is to make select content available for free online. There's no doubt that free content sells. For example, my free ebook The New Rules of Viral Marketing has been downloa...
UPDATE January 20, 2009 at 7:30 pm
Back in October, I posted several times about Real Estate giant CENTURY 21. Initially, Matt Gentile, Director Public Relations and Brand Communications for CENTURY 21 Real Estate LLC challenged me to provide my Top 10 ideas for CENTURY 21 Real Estate to implement The New Rul...
My good friend Steve Johnson points us to the 2009 Bad Usability Calendar from NetLife Research.
I speak at dozens of conferences a year all over the world. Since organizers usually book me many months in advance, I have some visibility into how they promote the events. It tends to be the same old methods: Send an email and a direct mail to everyone who attended last ye...
Lose Control of your Marketing! Why marketing ROI measures lead to failure
I received a press release via email a few days ago from a well-meaning PR person.
Several weeks ago in a blog post called The US Air Force: Armed with social media, I wrote about my interview with Capt. David Faggard, Chief of Emerging Technology at the Air Force Public Affairs Agency in the Pentagon. I spoke with Capt. Faggard about what he and his team ...
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
