I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
My new book, World Wide Rave officially releases on March 3. I'll be holding a quick book tour the following week and I hope to see you in New York, Boston, or at the South-by-Southwest Interactive Festival in Austin.
For decades, traditional business-school-style marketing has stressed the "Marketing Ps" (Typically the four Ps are identified as Product, Pricing, Promotion, and Placement, although some say there are five or six Ps including others like Packaging and Publicity).
Late last year, my good friends Chris Brogan, Paul Gillin, and I organized and delivered the New Marketing Summit in Boston. It was a great two-day event where several hundred marketers and entrepreneurs got together to share ideas on the future of marketing.
I often use the word "stories" when I talk about the content people want to share. I do that on purpose.
In my new video, more than a year in the making, over 100 people from all seven continents contribute to show how people spread ideas and tell stories.
There are more than a hundred thousand books released in the English language each year. How the hell do you stand out? Well, you can follow the lead of Lisa Genova, who used social media to turn a self-published book into a NY Times bestseller.
Cisco solves my Valentine's gift quandary! Whew... just in time!
Do you remember the last time you called a toll-free number and were routed through phone-tree hell (“Press 4 for customer support. Press 5 for sales.”) and then had to wait on hold? How did that make you feel? Or consider the Web sites you’ve visited recently. How many were...
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
