I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
Many people think that Search Engine Optimization involves some sort of magic formula.
I've spent the past week delivering four keynote speeches in four countries to hundreds of people each. My friends at Best Marketing invited me to their Password 2009 events, and I felt like a rock star as the road show included: Monday in Zagreb, Croatia Tuesday in Riga, La...
I had a conversation with my friend David Henderson about big PR agencies and how companies should vet those they are considering working with.
Last week, I was in Istanbul for the launch of The New Rules of Marketing & PR in Turkish. Of the 22 languages the book is being published in, I like the Turkish cover art the best. Thanks to my Turkish publishers MediaCat and to the book designer Kimac Cabuker for great...
My new book, World Wide Rave officially releases on March 3. I'll be holding a quick book tour the following week and I hope to see you in New York, Boston, or at the South-by-Southwest Interactive Festival in Austin.
For decades, traditional business-school-style marketing has stressed the "Marketing Ps" (Typically the four Ps are identified as Product, Pricing, Promotion, and Placement, although some say there are five or six Ps including others like Packaging and Publicity).
Late last year, my good friends Chris Brogan, Paul Gillin, and I organized and delivered the New Marketing Summit in Boston. It was a great two-day event where several hundred marketers and entrepreneurs got together to share ideas on the future of marketing.
I often use the word "stories" when I talk about the content people want to share. I do that on purpose.
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
