I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
Here is the third installment of my three part video series Riding the Rave.
The U.S. Federal Trade Commission (FTC) is working on regulations covering blogs and social networking sites.
I'm often asked: "How do I market a commodity." My answer is predictable to those of you who read this blog: Create a world wide rave and people will share your ideas and tell your stories. Yes, even if you market a commodity.
Many people tell me that they want to get quoted in important publications like The Wall Street Journal or have their products mentioned on television networks like CNBC. These "media hits" are seen as the ultimate in spreading your ideas.
UPDATE April 1, 2009
At the South-by-Southwest festival - #SXSW - I launched my newest book World Wide Rave.
UPDATE March 27, 2009 The guest list is now full. Thanks for your interest. Follow our updates using hashtag #NASDAQ on Monday.
A fascinating convergence is upon us right now bringing a perfect opportunity for open-minded journalists.
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
