I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
This is a long post detailing my analysis of 12 speakers bureau websites. While it will be of tremendous interest to people who work at speakers bureaus (particularly the ones I profiled), this analysis should also be valuable to any B2B marketers in a service business.
Mark Olson asked a bunch of marketers to write a one-paragraph riff on Authenticity vs. Authority. We did not see what the other’s had written until he posted the responses today. Here's what I said:
What conventional wisdom that "everybody knows" can you challenge?
Here's a clever marketing & PR approach that I really like. In an economy when there is a glut of luxury homes on the market, what can a homeowner do to make his property stand out? Why, get people talking about it of course!
UPDATE July 22, 2009
On Saturday I enjoyed an evening of very intimate magic—a showcase of modern conjuring—by Steve Cohen, the "Millionaire’s Magician". Steve's story is a fascinating example of personal branding success with exclusivity as a market position.
It seems like every week, I'm explaining Twitter to people. You probably are too.
Today, my publisher, John Wiley & Sons, Inc. announced a new series of books that I will be editing called The New Rules of Social Media book series. The idea of the series is to expand on the ideas of my book The New Rules of Marketing & PR with books that provide v...
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
