I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
I'm fond of thinking of the Web as a city.
Douglas Burr points us to this amazing video called I am a craft brewer, a collaborative video representing the camaraderie, character and integrity of the American Craft Brewing movement. Created by Greg Koch, CEO of the Stone Brewing Co. with Chris and Jared of Redtail Med...
I've enjoyed an incredible four days in the Dominican Republic, learning a great deal about new media in this quickly developing economy.
What happens when you enter your name into Google? Do you come up number one? If not, are you on the first page? And if you do appear, is it something valuable? Or is the listing a photo of you as attending your ten-year high school graduation party (or worse)?
Alert readers of this blog and my books will recall that I discuss the Grateful Dead as an example of an organization with great marketing. I'm a fan, having listened to the music since the first live show I went to as a teenager in 1979. I've managed to slip a Grateful Dead...
Brand Journalism | Case Studies | Facebook | Marketing | Social Media | Twitter | YouTube
Early today I had an opportunity to visit the Wellington headquarters of the New Zealand Rugby Union (NZRU), at the invitation of David Barton-Ginger who serves as the online manager. The New Zealand Rugby Union is the governing body of rugby in New Zealand, administering al...
I ran across Petr Lysak's WebCoffee blog and from the first moment, I was wowed by the design. It really appealed to me.
At South-by-Southwest a few weeks ago I hung out for a while in the blogger lounge.
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
