I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
The United States Air Force Public Affairs Agency, Emerging Technology Division just released a new ebook and video about how social media is used in the Air Force. The ebook and video contain excellent information for all organizations and should serve as a blueprint for so...
Boston, MA - April 8, 2009 - David Meerman Scott is pleased to announce innovative solutions for new and improved, next generation, cost effective, world class, high performance, value added outcomes.
I'm now in my 40s. Thinking back to when I was in my 20s, what I recall about personal branding was basically this: Don't get noticeably drunk in public, carry business cards at all times (this was pre-Twitter after all), and wear a suit and tie to work (my first few jobs we...
Here is the third installment of my three part video series Riding the Rave.
The U.S. Federal Trade Commission (FTC) is working on regulations covering blogs and social networking sites.
I'm often asked: "How do I market a commodity." My answer is predictable to those of you who read this blog: Create a world wide rave and people will share your ideas and tell your stories. Yes, even if you market a commodity.
Many people tell me that they want to get quoted in important publications like The Wall Street Journal or have their products mentioned on television networks like CNBC. These "media hits" are seen as the ultimate in spreading your ideas.
UPDATE April 1, 2009
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
