I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
Last night at the Radio & TV Correspondents' Dinner in Washington DC, John Hodgman was the keynote speaker. Imagine following President Obama at the podium?
At Book Expo America last month, I launched World Wide Rave to the book trade.
I'm a huge fan of blog syndication.
Warning: This blog post is a rant. (But it does have a purpose.)
Some of my more popular blog posts in recent months have been about public speaking.
Starting today (four hours ago as I write this), you can set your Facebook username.
This is a long post detailing my analysis of 12 speakers bureau websites. While it will be of tremendous interest to people who work at speakers bureaus (particularly the ones I profiled), this analysis should also be valuable to any B2B marketers in a service business.
Mark Olson asked a bunch of marketers to write a one-paragraph riff on Authenticity vs. Authority. We did not see what the other’s had written until he posted the responses today. Here's what I said:
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
