I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
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A fascinating social media-driven corporate communications brouhaha involving Amazon Kindle and George Orwell has unfolded over the past week. I wanted to share it here and get your reaction to how it was handled. Specifically, I think Amazon waited far to long to apologize....
This is my 500th blog post.
There are tons of Twitter applications available from third party developers. Because Twitter exposes its data via an Application Programming Interface (API), anybody can create an application to enhance some aspect of Twitter.
Today is the fortieth anniversary of the launch of Apollo 11, the first manned space mission to land on the moon. A few days after launch, as Michael Collins orbited the moon in the command module, Neil Armstrong and Buzz Aldrin became the first humans to explore another pla...
Over the past year, I've had hundreds of opportunities to speak with people who work in the marketing and PR departments of large organizations about their online marketing and social media initiatives.
Today, the "New GM" emerged from bankruptcy. The re: invention process has been swift.
It's fascinating how a customer service mishap can turn into a world wide rave, particularly when smart people are determined to let the world know about their situation in a clever way. Companies are on notice!
When an explosion at the Imperial Sugar Company (ISC) sugar refinery at Port Wentworth, near Savannah, GA, occurred in February 2008, fires burned for nearly two weeks.
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
