I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
Web Ink Now is the personal blog of David Meerman Scott, a marketing strategist and the author of the BusinessWeek bestselling book The New Rules of Marketing & PR. The contents reflect my personal opinions. Use
Web Ink Now is written by David Meerman Scott, author of BusinessWeek bestseller "The New Rules of Marketing and PR" which is published in 24 languages.
Books | Case Studies | Social Media | ebooks
A fascinating social media-driven corporate communications brouhaha involving Amazon Kindle and George Orwell has unfolded over the past week. I wanted to share it here and get your reaction to how it was handled. Specifically, I think Amazon waited far to long to apologize....
This is my 500th blog post.
There are tons of Twitter applications available from third party developers. Because Twitter exposes its data via an Application Programming Interface (API), anybody can create an application to enhance some aspect of Twitter.
Today is the fortieth anniversary of the launch of Apollo 11, the first manned space mission to land on the moon. A few days after launch, as Michael Collins orbited the moon in the command module, Neil Armstrong and Buzz Aldrin became the first humans to explore another pla...
Over the past year, I've had hundreds of opportunities to speak with people who work in the marketing and PR departments of large organizations about their online marketing and social media initiatives.
Today, the "New GM" emerged from bankruptcy. The re: invention process has been swift.
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
