I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
In my travels around the world speaking with marketing and PR professionals, I find that there are many people who are working for a paycheck. These people typically fall into a category where they really don't have an emotional attachment to the product or service their com...
UPDATE About three hours after I sent the post below, I was contacted by Deb Collins, VP of Sales & Marketing at Delaware North Companies Parks & Resorts. Please be sure to read her comment (the 5th one below my original post). +++++++ ORIGINAL POST I've been noticin...
I was a few years late to have made it to Woodstock, but did see a bunch of cool bands in high school and college a decade later: Talking Heads, Led Zeppelin, Frank Zappa, the Clash, Bob Marley, and many more. I love the rock concert thing. I've actually created a spreadshee...
I wish I had a buck for every time somebody who works in the financial markets said something like this to me: "We can't get into social media, blogs, Twitter, and the like because of the regulations in our industry."
I'll be in Melbourne and Sydney in September and Amsterdam in October running full day seminars about social media and the new rules of marketing & PR. If you're based in North America and you have some travel budget available that need to be used by year-end, why not bo...
In September 2007 I wrote a post Advertising agency websites: Digital masturbation that is one of my most popular posts and still, two years later, is the number one hit on Google for the phrase advertising agency websites. (In case you were wondering, that post is also numb...
The Dow Jones Industrial Average was originally formulated in 1896. For more than a century, "the Dow" has helped to brand Dow Jones (publisher of The Wall Street Journal) as a player in the financial markets.
Yesterday I enjoyed speaking with Amanda Palmer, lead singer of The Dresden Dolls and punk cabaret force of nature about connecting with fans both online and off.
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
