I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
I'll be in Melbourne and Sydney in September and Amsterdam in October running full day seminars about social media and the new rules of marketing & PR. If you're based in North America and you have some travel budget available that need to be used by year-end, why not bo...
In September 2007 I wrote a post Advertising agency websites: Digital masturbation that is one of my most popular posts and still, two years later, is the number one hit on Google for the phrase advertising agency websites. (In case you were wondering, that post is also numb...
The Dow Jones Industrial Average was originally formulated in 1896. For more than a century, "the Dow" has helped to brand Dow Jones (publisher of The Wall Street Journal) as a player in the financial markets.
Yesterday I enjoyed speaking with Amanda Palmer, lead singer of The Dresden Dolls and punk cabaret force of nature about connecting with fans both online and off.
I'm working on a project with my publishers John Wiley & Sons, Inc. that will be released sometime in 2010. No, I am not writing a new book, but it is too early to talk about what I'm cooking up just yet. When we're ready to announce, this blog will be the first place th...
Many people ask me of the new rules of marketing apply worldwide. Rather than do the easy thing and answer the question with a big fat “YES!” I thought I’d show you. In the past six months I’ve delivered presentations in eight countries: Croatia, the Dominican Republic, Esto...
Web Ink Now is the personal blog of David Meerman Scott, a marketing strategist and the author of the BusinessWeek bestselling book The New Rules of Marketing & PR. The contents reflect my personal opinions. Use
Web Ink Now is written by David Meerman Scott, author of BusinessWeek bestseller "The New Rules of Marketing and PR" which is published in 24 languages.
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
