I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
It's fascinating how a customer service mishap can turn into a world wide rave, particularly when smart people are determined to let the world know about their situation in a clever way. Companies are on notice!
When an explosion at the Imperial Sugar Company (ISC) sugar refinery at Port Wentworth, near Savannah, GA, occurred in February 2008, fires burned for nearly two weeks.
Times change. Markets change. Technologies change. Fundamentals of B2B marketing don't.
Thanks to Trevor Young the PR Warrior for alerting me to this wonderful video produced by Engage | ORM.
Ebooks are one of the most effective forms of new marketing.
I had an opportunity to connect with Chip McDermott, founder of ZeroTrash who I originally met at the Inbound Marketing Summit in San Francisco. I haver become fascinated with the online grassroots movement Chip started that's gathering momentum and is now instrumental in ri...
Last night at the Radio & TV Correspondents' Dinner in Washington DC, John Hodgman was the keynote speaker. Imagine following President Obama at the podium?
At Book Expo America last month, I launched World Wide Rave to the book trade.
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
