I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
When I was in Australia early this month, it seemed the entire social media world was buzzing about Cotton On and the corporate communications crisis that played out on blogs and Twitter. In particular, I heard many people discussing the perceived poor response by the compan...
I sat next to a gentleman on a flight departing from Las Vegas on Friday who was jotting down the aircraft registration numbers (tail numbers) of all the commercial airplanes that he saw on the field as we taxied from the gate to the runway.
My friend Jim Stewart just posted on the idea of a Social Media Administrator. Jim’s idea is that there is a need for this new role, much like in the late 1980s we developed the need for a System Administrator (Information Technology department people responsible for compute...
It doesn't matter what industry you're in, we can all learn from the marketing that smart rock bands are doing online.
Many people who have never used Twitter dismiss it by saying something like "Why would anyone care about what I'm eating for breakfast?" People tell me that Twitter is silly, that it's a fad, and not a business tool.
For several months, I was sending all of my tweets to update my Facebook status using the Twitter application on Facebook. Yes it saved time, but I found this approach was annoying to many people. (Thank you to those who clued me in to my obnoxious behavior).
I’ve been a fan of Adrian Neylan’s "cab blog" for the past four years and I even included it as an example in my book The New Rules of Marketing & PR. Adrian works the late shift, driving a cab in Sydney, Australia from 5:00 PM to 3:00 AM. After most shifts, Adrian write...
I'm amazed when someone writes a terrific blog or has a great Twitter feed (or a presence on some other social networking site) but fails to say who they are. Don't they want to stand out from the crowd?
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
