I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
UPDATE November 4, 2008: The winners have been announced. Congratulations to Bryan Bliss who won the guitar and ten others who won books. +++++++++++
I've been enjoying Twitter and (so far) have managed not to become obsessed. I'll tweet a few times a day and check out others now and then throughout the week.
Like most people, I'm on hundreds of email lists. I get dozens of "marketing" emails a day from organizations I support and companies I do business with. You probably do too.
UPDATE 1: About six hours after this post, Andrew Frank commented (see below) and also clarified on his blog in a post This is Not a Product Test. Thank you Andrew.
Every week I encounter people working for large organizations with huge marketing and PR budgets who are resistant to the ideas of The New Rules of Marketing & PR. They're used to the things that worked in an exclusively offline world (TV ads, tradeshows and events, medi...
Late last week, Matt Gentile, Director Public Relations and Brand Communications for Century 21 Real Estate LLC challenged me to give my Top 10 ideas for Century 21 Real Estate to implement The New Rules of Marketing & PR. Many people commented on the post, including rea...
This is a response to a comment that was left by Matt Gentile, Director Public Relations and Brand Communications for Century 21 Real Estate LLC on my post The one question to ask new marketing & PR detractors.
The New Marketing Summit is just a few weeks away -- October 14th and 15th at Gillette Stadium in Foxboro, Massachusetts (where the Patriots play!). I'm part of the organizing committee for this event, and I worked with Chris Brogan, A-list blogger extraordinaire and Paul Gi...