I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
Many people tell me that their bosses, company executives, the CFO, and others in their organization are resistant to new marketing.
Like many of you, I regularly follow a bunch of business-related blogs and check out dozens of others each week. Most of the new ones I check out have no value (for me) so I never return. I've been thinking about why I choose to pay attention to a blog vs. just cruise by aft...
One of the most amazing things about the Web is that when an idea takes off on the Web, it can propel a brand to fame and fortune. Marketers particularly love when this happens to a product without their influence. There's no better way to get your product out there than to ...
I'm fascinated with Web-based products like Hotmail, Gmail, YouTube, and YouSendIt - products that people share with their friends, colleagues and family members.
I enjoyed a terrific "urban, contemporary, creative French" meal last night at Restaurant Garcon in Montreal.
I've written about the plague of gobbledygook in business writing for several years now. I first articulated this problem in my Gobbledygook Manifesto, which provided an analysis of gobbledygook in over 388,000 press releases sent in 2006. With the help of Dow Jones we used ...
Readers of this blog know that I am a huge fan of YouTube videos created to spread an idea or story. When people share your ideas and stories with their friends, family members, and colleagues, and there is a small rub-off on you, that's just terrific. There's no better way ...
I've written a great deal about how social media has gradually become an important aspect of public relations. For example, smart PR people at companies and agencies have created terrific online media rooms, delivered online video and podcasts, written blogs, and reached buy...
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
