--- title: "Attention Century 21 Real Estate: Proof new marketing works" image: https://www.davidmeermanscott.com/hs-fs/file-1080970957-jpg/blog-files/c21google.jpg --- [Skip to main content](https://www.davidmeermanscott.com/blog/2008/10/attention-centu.html#maincontent) [ «  View All Posts ](https://www.davidmeermanscott.com/blog) # Attention Century 21 Real Estate: Proof new marketing works October 8th, 2008 1 min read By [David Meerman Scott](https://www.davidmeermanscott.com/blog/author/david-meerman-scott) ![](https://www.davidmeermanscott.com/hs-fs/file-1080970957-jpg/blog-files/c21google.jpg?width=250&height=349&name=c21google.jpg) Late last week, Matt Gentile, Director Public Relations and Brand Communications for [Century 21 Real Estate LLC ](http://www.century21.com/)challenged me to give my [Top 10 ideas for Century 21 Real Estate to implement The New Rules of Marketing & PR. ](https://www.webinknow.com/2008/10/top-10-ideas-fo.html) Many people commented on the post, including real estate professionals [Mike Lefebvre](http://www.theuncommonagent.com/) and [Jay Thompson](http://www.phoenixrealestateguy.com/). Matt Gentile himself also jumped in a few times. Thanks to all who participated in the discussions. [![C21google](https://www.davidmeermanscott.com/hs-fs/file-1080970957-jpg/blog-files/c21google.jpg?width=250&height=349&name=c21google.jpg "C21google")](http://freshspot.typepad.com/.shared/image.html?/photos/uncategorized/2008/10/08/c21google.jpg) But it was [Jay](http://www.phoenixrealestateguy.com/) who pointed out something remarkable. Just two days after I sent my Top Ten post, **Google has indexed that blog post as the number six result for the phrase Century 21 Real Estate out of 1,780,000 hits. ** Imagine that! These search results should be very telling for Matt and the other executives at Century 21. Hey, I'm just a guy with a blog. If I can generate a search result in the first page, I would think that a company as large as Century 21, with more than 8,000 offices in some 45 countries can achieve even better results. **This is absolute proof that my suggestions would work.** What do you have to lose? Why not implement the ideas? [ David Meerman Scott ](https://www.davidmeermanscott.com/blog/author/david-meerman-scott) David Meerman Scott is a business growth strategist, advisor to clever entrepreneurs who are building emerging companies, and the international bestselling author of a dozen books published in 30 languages. David’s high-energy keynote presentations, masterclasses, and virtual events educate, energize, and inspire. Connect: [mailto:david@freshspot.com](mailto:david@freshspot.com) Don't forget to share this post: ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "David Meerman Scott", "url" : "https://www.davidmeermanscott.com/blog/author/david-meerman-scott" }, "datePublished" : "2008-10-08T13:51:55.000Z", "headline" : "Attention Century 21 Real Estate: Proof new marketing works", "image" : [ "https://www.davidmeermanscott.com/hs-fs/file-1080970957-jpg/blog-files/c21google.jpg" ], "mainEntityOfPage" : { "@id" : "https://www.davidmeermanscott.com/blog/2008/10/attention-centu.html", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.davidmeermanscott.com/hubfs/_Assets/Logo/david-meerman-scott.png" }, "name" : "David Meerman Scott" } } ``` ```json { "@context" : "https://schema.org", "@id" : "https://www.davidmeermanscott.com/#person", "@type" : "Person", "description" : "Marketing and sales visionary, international bestselling author of 12 books, keynote speaker in 47 countries, and advisor to emerging companies.", "email" : "mailto:David@DavidMeermanScott.com", "image" : "https://www.davidmeermanscott.com/hubfs/DMS-Homepage-Featured.jpg", "jobTitle" : [ "Keynote Speaker", "Author", "Business Growth Strategist", "Marketing Advisor" ], "knowsAbout" : [ "Content Marketing", "Fandom Marketing", "Newsjacking", "Real-Time Marketing", "Public Relations", "Sales Strategy", "Business Growth" ], "name" : "David Meerman Scott", "sameAs" : [ "https://en.wikipedia.org/wiki/David_Meerman_Scott", "https://www.linkedin.com/in/davidmeermanscott", "https://x.com/dmscott", "https://www.instagram.com/dmscott/" ], "url" : "https://www.davidmeermanscott.com" } ``` ```json { "@context" : "https://schema.org", "@id" : "https://www.davidmeermanscott.com/#website", "@type" : "WebSite", "author" : { "@id" : "https://www.davidmeermanscott.com/#person" }, "name" : "David Meerman Scott", "potentialAction" : { "@type" : "SearchAction", "query-input" : "required name=search_term_string", "target" : { "@type" : "EntryPoint", "urlTemplate" : "https://www.davidmeermanscott.com/search?q={search_term_string}" } }, "url" : "https://www.davidmeermanscott.com" } ``` ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "David Meerman Scott", "url" : "https://www.davidmeermanscott.com/blog/author/david-meerman-scott" }, "dateCreated" : "2014-09-10T22:09:25", "datePublished" : "2008-10-08T09:51:55-0400", "description" : "", "headline" : "Attention Century 21 Real Estate: Proof new marketing works", "image" : [ "http://cdn2.hubspot.net/hub/413105/file-1080970957-jpg/blog-files/c21google.jpg" ], "inLanguage" : "en-us", "learningResourceType" : "article", "name" : "Attention Century 21 Real Estate: Proof new marketing works", "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://413105.fs1.hubspotusercontent-na1.net/hubfs/413105/_Assets/Logo/david-meerman-scott.png" }, "name" : "Freshspot Marketing LLC" }, "timeRequired" : "1 minutes", "url" : "https://www.davidmeermanscott.com/blog/2008/10/attention-centu.html" } ```