I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
One of my favorite videos is HP Invent, which was co-created by Tom Wrigglesworth. I've shown this video at many of my speaking gigs because it beautifully captures what HP Workstations are about. The video is not a product pitch. And it is entertaining as heck.
Content marketing as a concept has become better known in the past few years, particularly because of Content Rules by Ann Handley and C.C. Chapman and Content Marketing World, an event produced by Joe Pulizzi.
My wife @yukariwatanabe was checking out her Twitter stream a few months ago and noticed one of the people she follows tweeted about Hotel Kakslauttanen in the northern Finland town of Saariselka where you can stay in a glass igloo in winter. You can lie in bed and check out...
I'm getting more email pitches that start out with "Dear Blogger".
Last week, Marketing Lessons from the Grateful Dead, which I wrote with HubSpot CEO Brian Halligan was released in the Japanese language. The book is doing great. It's been ranked in the top 20 or so of all books sold on Amazon Japan and most physical bookstores have already...
Today, the Japanese language version of Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History was published.
Today, HubSpot launched the brand new Marketing Grader – a free tool to grade your online marketing. You can read about it on the HubSpot blog. Newsjacking the Republicans
New research - published here for the first time - proves that executives who demand that Social Media ROI be calculated are hypocrites.
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
