I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
It didn't work with music: The music industry killed Napster and sued 16-year-olds to protect their dying business model of selling "albums" via top 40 radio. Instead of understanding the immense power of social media like YouTube as a marketing tool to sell single songs (iT...
When I worked my first job on a Wall Street bond trading desk, I was fascinated by financial arbitrage, one of the ways that traders made money.
In Tokyo's Roppongi entertainment district you find several hundred bars within walking distance of the subway station. Yet only a few are visible from the main street; the vast majority are tucked away on the upper floors of back-street buildings. To differentiate, many cat...
When Kurtis Hough was filming a video on Cannon Beach, Oregon using a tripod with his $2,400 Canon 5D Mark II DSLR camera, he didn't expect that a storm surge would destroy it in just 24 seconds.
This week, the new paperback edition of Real-Time Marketing & PR: How to Instantly Engage Your Market, Connect with Customers, and Create Products that Grow Your Business Now is out.
On Tuesday, the Obama campaign joined Instagram, using the @BarackObama ID. The account will be managed by his campaign staff.
I admit I am a big geek when it comes to the long drawn out US presidential campaign season. I enjoy the marketing and PR aspects immensely. Many people think the two-year campaign is too long. Not me. I love all the debates and speeches and talk show appearances and news co...
Welcome to 2012.
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
