I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
Back in 2007, I enthusiastically gushed about the GoPro digital camera, which I had purchased to take photos and videos while surfing. I was a very early adopter (the product had only been out a month or so). Here is a link to that post: Marketing 1-2-3: 1) Find a problem to...
Back in May, 2010 when Boeing embarked on a fledgling brand journalism program, I interviewed Todd Blecher, Communications Director, for a blog post I titled The Plane Truth: Brand journalism and the new Boeing site.
I frequently hear from people that their buyers are not on the Web. This myth is used an excuse not to create a valuable Web site and to avoid creating content.
Perhaps you've seen the video Lego Man in Space that’s gone around recently. It's an interesting time-lapse sequence of a ride on a weather balloon and has generated two million views in five days. Whenever there is a new technology like this, it is inevitable that somebody ...
As I evaluate Web marketing such as blogs and websites, one thing I look for is evidence of both left-brain and right-brain thinking in the creation of the content. This obsession might seem trivial, but I guess my right-brain outlook on life causes me to take a holistic vie...
When I first saw the original Playing for Change video Stand By Me on YouTube I was moved and fascinated and jumped for joy. Wow. As a music lover and collector of social media success stories, here was both music and social media triumphantly on display and coming together ...
It didn't work with music: The music industry killed Napster and sued 16-year-olds to protect their dying business model of selling "albums" via top 40 radio. Instead of understanding the immense power of social media like YouTube as a marketing tool to sell single songs (iT...
When I worked my first job on a Wall Street bond trading desk, I was fascinated by financial arbitrage, one of the ways that traders made money.
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
