I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
It's rare that I get really, really excited about a new social network, but that's happening to me with Instagram. My friend Ann Handley introduced me to it last month and I am loving it.
It's simple.
Have you noticed that nearly all hotel websites are exactly the same?
This past weekend, the Boston Globe ran a fantastic series of investigative articles on the fish business. It turns out that DNA testing organized by the Globe revealed nearly half of 183 fish samples collected at restaurants and supermarkets in the Boston area were not the ...
Last month I had an opportunity to tour the NASA Glenn Research Center in Cleveland, Ohio with David M. DeFelice, Community Relations Team Lead. We checked out some way cool space research facilities and got to hold the first baseball used as the World Series ceremonial firs...
Last month I delivered a presentation at the DMA annual conference. The theme of the entire #DMA2011 was "The Global Event for Real-Time Marketers" so it was fitting that I talked about the ideas in my book Real-Time Marketing & PR. I give the DMA a great deal of credit ...
Let's talk about calculating Return on Investment (ROI)
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
