I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
Early this year, I visited the jungles of Panama with Nathan Gray and Lider Sucre of Earth Train, staying at their beautiful Mamoni Valley Preserve campus.
As I've been talking about the ideas of Real-Time Marketing & PR, many people tell me they have difficulty identifying opportunities and threats.
As a live music geek, I am always interested in the opening act.
UPDATE: On October 7, 2011 at 2:00 pm a representative of Starwood Social Media Team commented on this post. Please take a look at the response.
Yesterday evening at the Direct Marketing Association's annual conference DMA2011 (theme: "The Global Event for Real-Time Marketers") I participated in an executive dinner event with SAS customer analytics clients where we had an interesting discussion about real-time market...
In the mid 1990s, I lived in Hong Kong and worked for an American company while married to a Japanese citizen. We had income and outgo in multiple currencies which was really complex. I did my banking with HSBC in their amazing Central Hong Kong building. I always remember t...
Last week while I was in Stockholm for a speaking gig, my friend Steve Johnson sent me an email with the subject line: "Have you been hacked?"
Seth Godin's latest is a little book with big ideas about how to live your life. For marketers and business owners, We Are All Weird is also a wakeup call for how to reach buyers of your products and services.
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
