I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
I've spent the last week worried about a long-planned trip to New York City. Hearing about the pending Hurricane Irene messed up a schedule I had organized. But I needed to be in New York for an engagement on Monday.
UPDATE - August 26, 2011 - Shar VanBoskirk commented on the post. Please make sure to read her thoughtful response to this post (15 comments down).
I'm psyched to announce the latest edition of The New Rules of Marketing & PR!
Yesterday HubSpot, a social media marketing company, acquired oneforty a company that created a directory of social media applications and the social media marketing tool SocialBase.
The real-time information world allows you to precisely personalize to your exact interests and requirements. The tools of real-time are powerful indeed:
Do you add "please retweet" (or "please RT") to your twitter updates? Many people do. But I do not.
Google+ has quickly swept through the planet and in record time has amassed tens of millions of users. And people are actively using it.
Way back in 2007, I offered a radical idea for CMOs: Hire a journalist. This idea, which I talk about in most of my live presentations was a response to many executives who wanted to know how to implement the ideas in my book The New Rules of Marketing and PR.
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
