I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
During my visit to The U.S. Department of Defense on Friday, I was lucky to spend some time with Brian Natwick, General Manager of The Pentagon Channel. I visited Brian the studio of this 24-hour television service available to stateside cable and satellite providers, via Am...
The Dow Jones Industrial Average was originally formulated in 1896. For more than a century, "the Dow" has helped to brand Dow Jones (publisher of The Wall Street Journal) as a player in the financial markets.
Some of my more popular blog posts in recent months have been about public speaking.
Mark Olson asked a bunch of marketers to write a one-paragraph riff on Authenticity vs. Authority. We did not see what the other’s had written until he posted the responses today. Here's what I said:
My post yesterday Top ten tips for incredibly successful public speaking received the most hits of any post I have written this year, so I thought I'd add a thought about public speaking and why it is like billiards. I first shared this idea on the Marketing Over Coffee podc...
I've been to something like one hundred conferences and corporate events in the past several years as I travel the world delivering keynotes and running seminars. I've seen a few great speeches. Sadly, most speeches I see are not very good. Some are downright terrible.
I often use the word "stories" when I talk about the content people want to share. I do that on purpose.
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
