I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
Lose Control of your Marketing! Why marketing ROI measures lead to failure
Regular readers of this blog know that I am a fan of ebooks as a great way to deliver information. When I find one that I like that is in a new market, I love to share with you. Sometimes what people write ebooks about are downright surprising – that's often what makes them ...
I've spent nearly a year working on a video that captures what my keynote speech is like. It was surprisingly difficult for the right combination of large stage, great lighting, flawless sound, and multiple cameras all coming together. I have footage from more than a dozen e...
OK, regular readers of this blog know that I've offered a bunch of suggestions in the past few months for how to convince your boss to let you reduce the traditional marketing & PR that doesn’t work so well in an online world. The suggestions are ways to get them to allo...
More and more, people tell me things like this: "David, I've tried everything. I've explained why I want to create information online to spread my company's ideas. I've done a top ten list on what my company can do in social media and presented to management. I've asked my b...
During my keynote presentation kicking off the Inbound Marketing Summit, Brian Halligan, HubSpot CEO asked me "the ultimate question."
After a relaxing summer, I'm back on the road delivering keynotes and running seminars for a wide variety of organizations, companies, and groups around the world.
Readers of this blog know that I am a huge fan of ebooks as a way to show the world that you're smart and worthy of doing business with. Ebooks have potential to spread your ideas far and wide. For free. My own most recent ebook, The New Rules of Viral Marketing: How word-of...
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
