I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
A few weeks ago I get a call from Gary Stern, a columnist for Investors Business Daily.
The New Rules of Viral Marketing: How word-of-mouse spreads your ideas for free
GrokDotCom has created a list of the definitive marketing posts of 2007.
"I choose Mug root beer from the big white fridge with the pull handle because that's what I would have grabbed in my own rec room. The mismatched furniture and leftover paint that colors the walls are just what we had at home. As a place to stimulate ideas and build new fri...
In a recent issue of Rolling Stone (November 15, 2007), Al Gore was interviewed and offered some interesting views on reaching people through the Web.
I am constantly amazed by the ability of Amazon.com to push into new ground. I've always said that Amazon is successful because they run the company as a content site that happens to sell stuff. Everything on the site is focused on creating important content that surrounds e...
Mark your calendars for Thursday November 8, 2007 because A Brand You World 2007 Global Summit is happening. It's totally free and you participate by phone.