I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
I'm a huge believer in the power of personal branding on the Web. How cool is it that you can create interesting content that people want to read and share? Things like ebooks, blogs, YouTube videos and the like show the world your passions. And then interested people seek y...
A few weeks ago I get a call from Gary Stern, a columnist for Investors Business Daily.
The New Rules of Viral Marketing: How word-of-mouse spreads your ideas for free
GrokDotCom has created a list of the definitive marketing posts of 2007.
"I choose Mug root beer from the big white fridge with the pull handle because that's what I would have grabbed in my own rec room. The mismatched furniture and leftover paint that colors the walls are just what we had at home. As a place to stimulate ideas and build new fri...
In a recent issue of Rolling Stone (November 15, 2007), Al Gore was interviewed and offered some interesting views on reaching people through the Web.
I am constantly amazed by the ability of Amazon.com to push into new ground. I've always said that Amazon is successful because they run the company as a content site that happens to sell stuff. Everything on the site is focused on creating important content that surrounds e...
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
