I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
Nearly every time I give a speech someone says: "But my buyers aren't online. My buyers don't use Google to find answers to problems or to research products."
HubSpot's Press Release Grader is a free application that evaluates your press release and provides a "marketing effectiveness score". The score is based on the language and content of the release, plus advanced factors from Internet marketing experts at HubSpot such as link...
One of the best parts of being on the speaking circuit is the opportunity to meet and chat with fascinating people prior to a gig. Sometimes there is a "green room" where speakers congregate, but more often it's just an empty stage before the audience arrives.
Please forgive the gratuitous headline but I couldn’t resist. Two new free ebooks have been sent to me recently and both of them involve sex. Well, sort of. Dianna Huff points us to Dr. Helaine Smith, a Boston, Massachusetts cosmetic dentist. Dr. Smith asks the question: "Wh...
Al Gore was on 60 Minutes last night and I was struck with how successful he is in the role of Public Relations.
Alert readers of this blog know that I am a believer in the power of YouTube videos for any organization to show the world what they are doing. Video, done well, is great marketing.
It's been twenty days since I released my new ebook The New Rules of Viral Marketing: How word-of-mouse spreads your ideas for free.
I'm a huge believer in the power of personal branding on the Web. How cool is it that you can create interesting content that people want to read and share? Things like ebooks, blogs, YouTube videos and the like show the world your passions. And then interested people seek y...
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
