I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
Amazingly, I'm still hearing from many people that the geniuses who run their companies forbid employees to blog and prohibit posting in online chat rooms.
On the speaking circuit when I talk about The New Rules of Marketing & PR (including thought leadership based marketing) and when I show examples from innovative organizations, nearly everyone in the audience enthusiastically embraces the ideas. Many people see the poten...
Alert readers of this blog know that I am a huge ebook fan. Ebooks are a great way to deliver information directly to your buyers in a format that they want to read. Ebooks also have potential to go viral when people share it with others.
Social Networking sites are an excellent way to deliver information to people who might want to do business with your organization. Particularly if you use a thought leadership based approach, sites like MySpace, Squidoo, and the other social networking sites reaches your bu...
If you are visiting Web Ink Now after reading the MarketingSherpa Viral Marketing Hall of Fame announcement, welcome! Thanks for stopping by.
The popularity of social networking sites including MySpace, Facebook, Friendster, and Xanga is phenomenal. Social networking sites make it easy for people to create a profile about themselves and use it to create a virtual network of their offline friends and to make new fr...
With my new book The New Rules of Marketing and PR: How to use news releases, blogs, podcasts, viral marketing and online media to reach your buyers directly due out in early June, I am hitting the road and speaking at a bunch of interesting conferences and events. I hope to...
I am a huge fan of online thought leadership.
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
