I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
It's award and list season! At the turn of the year people and organizations publish "best of" lists and in my opinion, this is terrific as a PR and viral marketing tool. I admit that I do check these things out a lot. As thought leadership (if the lists are well presented) ...
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
