No one knows more about using the new Real-Time tools and strategies to spread ideas, influence minds and build business than David Meerman Scott. He's a marketing strategist, speaker, advisor to emerging companies, and author of ten books including three international bestsellers.
"I choose Mug root beer from the big white fridge with the pull handle because that's what I would have grabbed in my own rec room. The mismatched furniture and leftover paint that colors the walls are just what we had at home. As a place to stimulate ideas and build new friendships it’s great to finally get out of those damn hotel conference rooms and instead meet in a place that reeks of Pink Floyd and making out with Nicole in the corner. As I first sip my Mug, I swear cheap incense burned thirty years earlier still lingers. A flashback, perhaps."
I've attended more than 50 conferences in 2007 where I was invited as a speaker and this week, I finally attended one for me. As an attendee! The terrific business book author Pow Wow, expertly sponsored by 1-800-CEO-READ (8CR), brought together 21 business book authors, and industry luminaries including publishers, publicists, designers, speaker’s agents, and more.
There were dozens of bestsellers represented and millions of books sold. It was so terrific to meet and share ideas about writing, marketing, and selling books. And with this group of extremely successful entrepreneurs we all picked each others' brains on the business of speaking and writing as a career. I learned a great deal (hey 8CR – sign me up for next year!)
The paragraph above was the result of a writing assignment – we had about ten minutes to write a few sentences that describe the funky Catalyst Ranch room we were hanging out in.