I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
Many people ask me for advice about getting a business book published, so I wanted to blog it for all to see. See below for my 8 ideas if you are interested in doing a business book.
Back in June, I keynoted the Business Marketing Association annual conference.
Today Inbound Marketing is released and I am so excited.
Readers of this blog know that I am a huge fan of what I call brand journalism. Normally I use this term when I refer to a corporation that creates content that is much more like journalism than the typical hype-driven advertising content you see on most corporate Web sites....