I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
In the mid 1990s, I lived in Hong Kong and worked for an American company while married to a Japanese citizen. We had income and outgo in multiple currencies which was really complex. I did my banking with HSBC in their amazing Central Hong Kong building. I always remember t...
Imagine what it was like to be a marketer a few decades ago? - Marketing meant advertising and those with the biggest budgets won.
I've been blogging since 2004 with essentially the same blog design.
Last month when I was in Melbourne, Australia my friend Trevor Young introduced me to Scott Kilmartin, the CEO of haul, a company that makes what I think are the hippest MacBook sleeves in the world.
Here in the United States, there has been 15-year trend to so-called business casual clothing in the workplace.
One of my favorite riffs is: "Ebooks are the hip and stylish younger sister of the nerdy white paper."
Brand Journalism is when any organization—B2B company, consumer product company, the military, nonprofits, government agencies, politicians, churches, rock bands, solo entrepreneurs—creates valuable information and shares it with the world. Brand Journalism is not a product ...
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
