I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
Early this year, I visited the jungles of Panama with Nathan Gray and Lider Sucre of Earth Train, staying at their beautiful Mamoni Valley Preserve campus.
In the mid 1990s, I lived in Hong Kong and worked for an American company while married to a Japanese citizen. We had income and outgo in multiple currencies which was really complex. I did my banking with HSBC in their amazing Central Hong Kong building. I always remember t...
Imagine what it was like to be a marketer a few decades ago? - Marketing meant advertising and those with the biggest budgets won.
I've been blogging since 2004 with essentially the same blog design.
Last month when I was in Melbourne, Australia my friend Trevor Young introduced me to Scott Kilmartin, the CEO of haul, a company that makes what I think are the hippest MacBook sleeves in the world.
Here in the United States, there has been 15-year trend to so-called business casual clothing in the workplace.
One of my favorite riffs is: "Ebooks are the hip and stylish younger sister of the nerdy white paper."
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
