I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
I'm a big Neil deGrasse Tyson fanboy.
Wikipedia is among the top ten most visited sites on the Web. When there is a Wikipedia article on a topic that you search on, I'm sure you’ve noticed that article usually appears as one of the top few results, frequently in the number one position. There's no doubt that Wik...
Back in May, 2010 when Boeing embarked on a fledgling brand journalism program, I interviewed Todd Blecher, Communications Director, for a blog post I titled The Plane Truth: Brand journalism and the new Boeing site.
As I evaluate Web marketing such as blogs and websites, one thing I look for is evidence of both left-brain and right-brain thinking in the creation of the content. This obsession might seem trivial, but I guess my right-brain outlook on life causes me to take a holistic vie...
Last month I delivered a presentation at the DMA annual conference. The theme of the entire #DMA2011 was "The Global Event for Real-Time Marketers" so it was fitting that I talked about the ideas in my book Real-Time Marketing & PR. I give the DMA a great deal of credit for ...
Early this year, I visited the jungles of Panama with Nathan Gray and Lider Sucre of Earth Train, staying at their beautiful Mamoni Valley Preserve campus.
In the mid 1990s, I lived in Hong Kong and worked for an American company while married to a Japanese citizen. We had income and outgo in multiple currencies which was really complex. I did my banking with HSBC in their amazing Central Hong Kong building. I always remember t...
Imagine what it was like to be a marketer a few decades ago? - Marketing meant advertising and those with the biggest budgets won.
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
