I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
This blog post highlights a very successful marketer - Larry Waight of The Lodge at Chaa Creek, an eco-resort in Western Belize - who has achieved high search engine rankings for many important keywords. This content marketing effort generates a remarkable 80% of new busines...
Yesterday, President and First Lady Michelle Obama spoke with CBS This Morning anchor Charlie Rose in the White House Blue Room, where they discussed the failures and successes of his administration as he heads into another election, among other things.
Nearly every day, I read a great blog post or find some other content that I like and I want to learn more about the artist who created it.
How do you generate new business? Or find a job? Or get ink in mainstream media?
Almost exactly ten years ago I was fired. Sacked. Let go. Terminated. Made redundant. Booted out. Canned.
You have the power to elevate yourself on the web to a position of importance.
"Don't do that, it's too risky."
On the global speaking circuit, I frequently get pushback from audience members who work in highly regulated industries. They claim, erroneously, that laws like HIPAA and regulations like those from the SEC and the FDA forbid them from creating valuable content on the Web or...
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
