I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
Wikipedia is among the top ten most visited sites on the Web. When there is a Wikipedia article on a topic that you search on, I'm sure you’ve noticed that article usually appears as one of the top few results, frequently in the number one position. There's no doubt that Wik...
I frequently hear from people that their buyers are not on the Web. This myth is used an excuse not to create a valuable Web site and to avoid creating content.
It didn't work with music: The music industry killed Napster and sued 16-year-olds to protect their dying business model of selling "albums" via top 40 radio. Instead of understanding the immense power of social media like YouTube as a marketing tool to sell single songs (iT...
When I worked my first job on a Wall Street bond trading desk, I was fascinated by financial arbitrage, one of the ways that traders made money.
New research - published here for the first time - proves that executives who demand that Social Media ROI be calculated are hypocrites.
This morning my Australian friends lit up Twitter talking about an epic Twitter #fail from Qantas Airways. I saw messages from Trevor Young, Jim Stewart and others pointing me to what was the top trending topic in Australia today.
Today the long awaited Kindle Fire is released. I am looking forward to getting mine.
What is a book?
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
