I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
Late last week, Alan Smith alerted me via Twitter to a new guide created by the Chartered Institute of Public Relations to help public relations professionals understand Wikipedia.
In early 1995, while living in Hong Kong, I received a floppy disk copy of Netscape Navigator version 1.0 and with my dial up connection got onto the Web. Being a collector (my family might say “pack rat”) I saved the disk. I remember that time well because zero percent of m...
Yesterday, President and First Lady Michelle Obama spoke with CBS This Morning anchor Charlie Rose in the White House Blue Room, where they discussed the failures and successes of his administration as he heads into another election, among other things.
This morning I noticed this headline New York starts turning payphones into free Wi-fi hotspots. I thought it was cool so I tweeted it at 2:51 am EDT. Very quickly more than twenty people retweeted and added their comments. It seems the idea of turning the old pay phone infr...
I'm presenting at the LinkedIn #B2BConnect 2012 event today - April 17, 2012 - in Mumbai, India.
I've talked before about why I love Instagram.
Freek Janssen writing for Lewis PR in a blog post Why Real-Time Journalism Requires Newsjacking provides us with a terrific expansion on the ideas in my Newsjacking book.
The Encyclopaedia Britannica, the oldest English-language encyclopaedia still in production, was first produced in Scotland in 1768.
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
