I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
In the research for our new book Fanocracy: How to Turn Fans into Customers and Customers into Fans, my co-author Reiko and I interviewed hundreds of people about their passions and their fandoms. I am super excited to share a project we’ve been working on for months - a Q&a...
At most conferences, the panel discussions are terribly boring. In fact, some panels are so dreadful that many attendees use the time to network in the hallways or check emails. But it doesn’t have to be that way! I’ve moderated dozens of panels and witnessed hundreds. Here ...
Gosh, most webinars are dreadfully boring! The presenter drones on and on and we curse the moment we chose to tune in. Maybe we stay on because of the promise of some good information to come, but it is frustrating. It doesn’t have to be that bad! We can make webinars better...
Recently, I delivered a main stage keynote presentation at Influence 2018, the National Speakers Association annual conference. In my talk with 1,500 in the audience, I shared how professionals can use newsjacking to get noticed, to generate media attention, to book speaking...
Yesterday I had the incredible honor of visiting the West Wing. It was amazing to see all the recognizable places where history is made! The highlight for me wasn’t seeing the Oval Office, although that was certainly amazing. I was most thrilled to be in the James S. Brady P...
I contacted my friend and speaker coach Dr. Nick Morgan. “Hey Nick, I have a speaker dilemma and I could use your input!” I had a speaking engagement booked at Tony Robbins Business Mastery in Palm Beach a few days later and I was injured. I wanted Nick’s advice for how I sh...
As 2016 winds down, sales and marketing teams around the world start to plan for their 2017 calendar year. It’s going to be an exciting year because buyers are firmly in charge of how they do business with your company and once you understand the ramifications for this funda...
On Saturday, I attended a Donald Trump rally in Portsmouth, NH as part of my ongoing study and analysis of the marketing aspects of the U.S. Presidential election. It was my second Trump rally (the first was prior to the New Hampshire primary). During this election cycle I a...
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
