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Marketing (9)
The Latest from David Meerman Scott
Trump the Marketer: Non-Political Observations on Last Night’s NH MAGA Rally
Public Speaking | Marketing | US Presidential Campaign Marketing & PR | Newsjacking | Fanocracy
Trump the Marketer: Non-Political Observations on Last Night’s NH MAGA Rally
August 16th, 2019|5 min read
How to Bring True Diversity to Your Marketing by Eliminating Tokenism
Buyer Persona | Marketing | Advertising | Best Practices | Fanocracy
How to Bring True Diversity to Your Marketing by Eliminating Tokenism
August 8th, 2019|1 min read
How NASA Builds Space Fandom
Marketing the Moon | Public Relations | Case Studies | Marketing | Newsjacking | Brand Journalism | Fanocracy
How NASA Builds Space Fandom
July 24th, 2019|1 min read
IBM, Omega, and Hasselblad Celebrate Apollo 11 fiftieth Anniversary with Exclusive Content
Marketing the Moon | Marketing | Newsjacking | Brand Journalism | Corporate blogging | Fanocracy
IBM, Omega, and Hasselblad Celebrate Apollo 11 fiftieth Anniversary with Exclusive Content
July 10th, 2019|2 min read
Chasing the Moon: PBS American Experience Film I Served as Consulting Producer Premieres Today!
Marketing the Moon | Marketing | Fanocracy
Chasing the Moon: PBS American Experience Film I Served as Consulting Producer Premieres Today!
July 8th, 2019|2 min read
Marketers: Here’s How to Manage Your Bosses
Marketing | Advertising | Brand Journalism
Marketers: Here’s How to Manage Your Bosses
July 2nd, 2019|1 min read
What Marketers Can Learn From 2020 Presidential Candidates’ Text Messaging
Worst Practices | Case Studies | Marketing | US Presidential Campaign Marketing & PR | Research and Analysis | Best Practices | Fanocracy
What Marketers Can Learn From 2020 Presidential Candidates’ Text Messaging
May 29th, 2019|2 min read
Democratic Presidential Candidates Not Using Digital Platforms to the Full Potential
Social Media | Real-Time Marketing & PR | Marketing | US Presidential Campaign Marketing & PR
Democratic Presidential Candidates Not Using Digital Platforms to the Full Potential
May 8th, 2019|2 min read
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Use the data you collect from customers to help customers
Case Studies | New Rules of Sales & Service | Marketing | Fanocracy
Use the data you collect from customers to help customers
April 30th, 2019|1 min read
Here’s what you need to know
Social Media | Worst Practices | Book Reviews | Marketing | Advertising
Here’s what you need to know
March 21st, 2019|1 min read
The 5 Essential Skills Required for Building an Effective Website
Search Engine Marketing | Marketing | Best Practices
The 5 Essential Skills Required for Building an Effective Website
March 5th, 2019|2 min read
Gillette #MeToo Newsjacking Film Fails Because It Promotes Gillette Products
Viral Marketing | Case Studies | Marketing | Research and Analysis | YouTube | Newsjacking | Brand Journalism
Gillette #MeToo Newsjacking Film Fails Because It Promotes Gillette Products
January 15th, 2019|1 min read
Life Happens for You, Not to You
Life Happens for You, Not to You
January 9th, 2019|1 min read
Focus on Relationships Over Products
Marketing | Best Practices | Fanocracy
Focus on Relationships Over Products
January 2nd, 2019|1 min read
What’s Your Price?
Case Studies | Marketing | Advertising
What’s Your Price?
November 26th, 2018|1 min read
This Is Marketing: You Can't Be Seen Until You Learn to See
Marketing Lessons from the Grateful Dead | Marketing | Books
This Is Marketing: You Can't Be Seen Until You Learn to See
November 13th, 2018|1 min read
How To Use Music and Sonic Branding to Create a Memorable Identity
Music | Marketing | Sonic Branding
How To Use Music and Sonic Branding to Create a Memorable Identity
October 18th, 2018|1 min read
Rebekah Keat Grows Coaching Business by Marketing to Beginner Triathlete Buyer Persona
Social Media | Buyer Persona | Case Studies | Marketing | Brand Journalism | Best Practices | Master Newsjacking course
Rebekah Keat Grows Coaching Business by Marketing to Beginner Triathlete Buyer Persona
October 9th, 2018|2 min read
Nike Video Featuring Women And Sport In Mexico: Unstoppable Together
Buyer Persona | Marketing | YouTube | Advertising | Brand Journalism
Nike Video Featuring Women And Sport In Mexico: Unstoppable Together
October 1st, 2018|1 min read
How To Create Word Of Mouth For Your Company, Product, Or Idea
Viral Marketing | Marketing | World Wide Rave | Newsjacking
How To Create Word Of Mouth For Your Company, Product, Or Idea
September 18th, 2018|1 min read