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Marketing (8)
The Latest from David Meerman Scott
Worst Practices | Marketing | Fanocracy
Building Trust and Honesty With Your Customers: How PayPal Falls Short
November 11th, 2019|3 min read
Personal branding | Marketing | US Presidential Campaign Marketing & PR | Fanocracy
Kamala Harris Is a Bob Marley Fan!
November 6th, 2019|3 min read
Personal branding | Marketing | Fanocracy
How to Turn Lukewarm Customers into Raving Fans: Me on the Tony Robbins Podcast
October 29th, 2019|2 min read
New Rules of Marketing and PR | Marketing | Brand Journalism | Corporate blogging
Are You Creating Marketing Assets or Just Generating Marketing Expenses?
October 16th, 2019|1 min read
Personal branding | Marketing | US Presidential Campaign Marketing & PR | Fanocracy
What is U.S. Presidential Candidate Cory Booker a Passionate Fan of?
September 30th, 2019|2 min read
Marketing | US Presidential Campaign Marketing & PR | Newsjacking | Fanocracy
2020 Presidential Candidate Fandom
September 17th, 2019|2 min read
Personal branding | Marketing | US Presidential Campaign Marketing & PR | Fanocracy
How Surfing Influenced Presidential Candidate Tulsi Gabbard: Fanocracy Stories
September 3rd, 2019|2 min read
Public Speaking | Marketing | US Presidential Campaign Marketing & PR | Newsjacking | Fanocracy
Trump the Marketer: Non-Political Observations on Last Night’s NH MAGA Rally
August 16th, 2019|5 min read
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Buyer Persona | Marketing | Advertising | Best Practices | Fanocracy
How to Bring True Diversity to Your Marketing by Eliminating Tokenism
August 8th, 2019|1 min read
Marketing the Moon | Public Relations | Case Studies | Marketing | Newsjacking | Brand Journalism | Fanocracy
How NASA Builds Space Fandom
July 24th, 2019|1 min read
Marketing the Moon | Marketing | Newsjacking | Brand Journalism | Corporate blogging | Fanocracy
IBM, Omega, and Hasselblad Celebrate Apollo 11 fiftieth Anniversary with Exclusive Content
July 10th, 2019|2 min read
Marketing the Moon | Marketing | Fanocracy
Chasing the Moon: PBS American Experience Film I Served as Consulting Producer Premieres Today!
July 8th, 2019|2 min read
Marketing | Advertising | Brand Journalism
Marketers: Here’s How to Manage Your Bosses
July 2nd, 2019|1 min read
Worst Practices | Case Studies | Marketing | US Presidential Campaign Marketing & PR | Research and Analysis | Best Practices | Fanocracy
What Marketers Can Learn From 2020 Presidential Candidates’ Text Messaging
May 29th, 2019|2 min read
Social Media | Real-Time Marketing & PR | Marketing | US Presidential Campaign Marketing & PR
Democratic Presidential Candidates Not Using Digital Platforms to the Full Potential
May 8th, 2019|2 min read
Case Studies | New Rules of Sales & Service | Marketing | Fanocracy
Use the data you collect from customers to help customers
April 30th, 2019|1 min read
Social Media | Worst Practices | Book Reviews | Marketing | Advertising
Here’s what you need to know
March 21st, 2019|1 min read
Search Engine Marketing | Marketing | Best Practices
The 5 Essential Skills Required for Building an Effective Website
March 5th, 2019|2 min read
Viral Marketing | Case Studies | Marketing | Research and Analysis | YouTube | Newsjacking | Brand Journalism
Gillette #MeToo Newsjacking Film Fails Because It Promotes Gillette Products
January 15th, 2019|1 min read