I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
Yes, like many others, I enjoy the Super Bowl TV adfest each year. Many others write about the ads such as Jim Nail from Cymfony so I prefer to take a look at the Web site tie ins – you know those little URLs at the bottom of the screen as the TV ad ends. I'm only interested...
Yesterday at the SIIA Information Industry Summit I moderated an absolutely killer panel discussion formally titled Advertising and PR for Everyone: Who is Winning the Race for Marketing Dollars?
Recently, a bunch of people have asked me how and why I ventured out on my own. Several of these people have a habit of sneaking song lyrics into email subject lines to see if I notice, so as I was thinking of a title for this post, I followed the lead of Bradley and Len. Re...
The New Rules of PR – a new and updated edition of the ebook for 2007 with a forward and newsmaker tips by David McInnis, founder & CEO of PRWeb, a Vocus Company.
Big News. The cover for my newest book The New Rules of Marketing and PR is finalized and I really like it!
Readers of this blog know that I am a huge fan of news releases as a form of Web content. News releases are used by smart organizations to reach buyers directly. And when a news release is interesting, timely, intriguing, or titillating it can often prompt blog posts.
It's award and list season! At the turn of the year people and organizations publish "best of" lists and in my opinion, this is terrific as a PR and viral marketing tool. I admit that I do check these things out a lot. As thought leadership (if the lists are well presented) ...
Yesterday was the second monthly meeting of the Social Media Club Boston. You could say it was the Todd and Todd show— Todd Van Hoosear of Topaz Partners hosted the event in his famously engaging style and the guest speaker was Todd Defren, Principal of Shift Communications....
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
