I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
I watch very little television. However, I do enjoy smart dramas that have some kind of marketing or PR component to the story line. I loved The West Wing, especially Allison Janney's CJ Craig character (the White House Spokesperson and then Chief of Staff). I did enjoy "Stu...
UPDATE
I've just finished a whirlwind book promotion blitz that centered around the "birthday" of my book on June 4. Thanks to everyone who has blogged about The New Rules of Marketing & PR (more than 100 of you!). And many thanks to everyone who has purchased the book (more th...
Imagine that you want to start a new church. What do you do? Well, you look for a building, buy some stained glass and an organ, and hire a pastor, right? Not necessarily. In any marketplace (even church) it is always best to start by understanding market problems and buyer ...
UPDATE 2: OFFER HAS CONCLUDED
On the speaking circuit when I talk about The New Rules of Marketing & PR (including thought leadership based marketing) and when I show examples from innovative organizations, nearly everyone in the audience enthusiastically embraces the ideas. Many people see the poten...
Alert readers of this blog know that I am a huge ebook fan. Ebooks are a great way to deliver information directly to your buyers in a format that they want to read. Ebooks also have potential to go viral when people share it with others.
Social Networking sites are an excellent way to deliver information to people who might want to do business with your organization. Particularly if you use a thought leadership based approach, sites like MySpace, Squidoo, and the other social networking sites reaches your bu...
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
