I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
The online media room (sometimes called a press room or press page) is the part of your organization's Web site that you create specifically for the media. In some organizations this page is simply a list of news releases with contact information for the organization's PR pe...
You know when The New York Times writes about a technology issue, it is a big deal. In an article today called Spam Doubles, Finding New Ways to Deliver Itself, Brad Stone describes the newer techniques of "image spam" (using just an image and not any text that anti-spam sof...
If you are developing a news release program to reach buyers directly, you need to think like a publisher and understand your audience first and then set about to satisfy their informational needs.
Let's talk about blogging ethics for just a moment. All sorts of unethical practices go on in the blogosphere, and you must be certain to hold yourself and your organization accountable for your actions as a blogger.
As I work with companies to help develop a blog strategy, I see much consternation inside of corporations about the issue of allowing people to blog (or not) and allowing them to post comments on other people's blogs (or not). It's been fascinating to both observe and partic...
Early-stage, innovative content companies and companies that enable content creation, distribution and commerce solutions are invited to apply to present before an audience of industry leaders and corporate development executives, bankers, technologists and other influencers...
As I've said many times on this blog, smart marketers understand buyers, and many build formal buyer personas for their target demographics. It can be daunting for many of us to consider who, exactly, is visiting our site. But if we break the buyers into distinct groups and ...
Wikis are started by an organization as thought leadership content because it wants to be seen as an important player in a distinct marketplace.
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
