I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
How cool. My Web Ink Now blog is a finalist in the SIIA Codie Awards for 2007 in the category of Best Media Blog.
This morning, I was poking around for ideas for my column in EContent Magazine. I decided to visit the Microsoft online media room so I went to Google and typed in "microsoft press." Entering a company name and the word "press" almost always works to get me to a company's pr...
I've often written about the online media room as a terrific form of marketing to reach your buyers directly. The online media room (sometimes called a press room or press page) is the part of your organization's Web site that you create specifically for the media. However, ...
Interruption marketing sucks. But what's worse is when a company that you do business with deems it important to interrupt you with unwelcome marketing messages that you cannot stop and that annoy you so much that you seek to do business elsewhere.
The online media room (sometimes called a press room or press page) is the part of your organization's Web site that you create specifically for the media. In some organizations this page is simply a list of news releases with contact information for the organization's PR pe...
You know when The New York Times writes about a technology issue, it is a big deal. In an article today called Spam Doubles, Finding New Ways to Deliver Itself, Brad Stone describes the newer techniques of "image spam" (using just an image and not any text that anti-spam sof...
If you are developing a news release program to reach buyers directly, you need to think like a publisher and understand your audience first and then set about to satisfy their informational needs.
Let's talk about blogging ethics for just a moment. All sorts of unethical practices go on in the blogosphere, and you must be certain to hold yourself and your organization accountable for your actions as a blogger.
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
